Yesterday, Starbucks offered a free brewed coffee to anyone with a reusable coffee mug. And every day they offer a 10 cent discount to those who choose not to carry their java in paper cups. Their thinking? “One person can save trees, but together we can save forests.” Bravo.
Starbucks, as a corporation, isn’t alone in their desire to promote products or start movements for the good of the planet. But their effort to encourage individuals to make small changes to their every day routine is something very important and it’s something Mr. Green believes can have a profound impact on the health of our planet.
One individual cutting back on their coffee cup waste will help reduce the number of trees cut-down, but imagine how many trees would be spared if we all tried to drink from reusable mugs? Or chose to walk or bike more often to work? Or recycled or composted as much as we could? Or turned the lights out in rooms we’re not sitting in (a favourite of Mr. Green’s even if we are sitting in the room). These small, individual acts when you add them all up mean big things in terms of the long-term health of the planet.
Know of any other corporations out there that deserve a gold star for their green efforts?
Nice post. It’s time companies realize that green can be good for them. I wrote a post about Patogonia here: http://kosmos9.wordpress.com/2011/10/31/dont-buy-our-products-if-you-dont-need-them/ They’re definitely doing some impressive stuff
Keep looking out for the good ones!